founders agreement
PE VC Essentials

The Art of Drafting Founders Agreements: Aligning Vision, Equity, and Control

📌 Read More: Behind the Hype of Lafufu Dolls and Pop Mart’s Empire

What’s driving Gen Z’s obsession with Labubu/Lafufu dolls? And can Pop Mart survive the storm of counterfeits and trend fatigue?

✔️ Explore how Pop Mart’s blind-box strategy turned surprise into a billion-dollar business
✔️ Track Pop Mart’s funding journey—from angel round to blockbuster IPO
✔️ Understand the risks of overdependence on a single “super IP”
✔️ Uncover investor concerns and the company’s pivot toward NFTs and digital collectibles

🎯 Whether you’re a retail investor, trend analyst, or simply curious about the business of collectibles, this article breaks down what made Pop Mart a sensation—and what could slow it down.

👉 Dive in now for insights backed by funding data, market strategy, and expert takes.

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I'm Nakshatra Gujrati, a final-year law student at National Law University Odisha with a strong focus on private equity, venture capital, and securities regulation. I’ve interned with top-tier firms like Trilegal, Saraf & Partners, and River Law, where I worked hands-on with investment transactions, regulatory advisory, and corporate structuring. As the founder of Track Deal, I track and simplify deal-making trends across the PE/VC landscape. My writing has been published by platforms like SSRN, LiveLaw, and Manupatra, reflecting my passion for bridging law, markets, and innovation. Always exploring the commercial side of law—with a tennis racket in hand when time permits.

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